Mutual Funds were an alien concept for most people. The goal was to explain to a nation of billions, the benefits of investing in Mutual Funds.
We created The Marathon of Life Series, an international campaign that focused on the running culture. The idea was to show how the qualities required to be a good investor and a good marathon runner were similar in nature.
Multiple international awards later, The Marathon of Life campaign still continues to inspire investors everywhere.
View the Shorty Award winning entry here: https://shortyawards.com/10th/the-marathon-of-life
