The grand culmination of work from many different teams and agencies across the globe and over 4 months of effort. I'm so grateful and proud of everyone who was involved in this making this historic moment a reality.
Hello Progress
This one is for the history books as far as my marketing career goes… We re-introduced the Franklin Templeton brand to our clients by taking over the largest display surface on Earth as well as the tallest building in the world - the iconic Burj Khalifa. This was a 3-minute reveal of our new visual identity and tagline, “Hello Progress”. The first perhaps for a global asset manager in the region.
