Before investing to save tax, #AskWhatELSS.
Read the full article here: https://www.campaignindia.in/video/franklin-templeton-urges-tax-savers-to-ask-what-elss/424099
ELSS as a category is still relatively unknown, with people preferring to flock to traditional tax saving options. The objective was to create awareness about ELSS and position it as a smarter way to save taxes.