CAREER SUMMARY
– An award-winning and passionate marketing leader with over 21 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives. Leading marketing strategy, planning, and implementation for the CEEMEA (Central & Eastern Europe, Middle East, and Africa) region while working closely with internal and external stakeholders to ensure that marketing priorities support and align with business goals.
– Demonstrating a collaborative and informed approach to balancing traditional and digital marketing methods, a seasoned marketer who uses polished people skills to build strong client and brand partnerships and offerings, proving an asset to the senior management team of any forward-thinking organization.

AWARDS & ACCOLADES
2024
The Great Marketing Minds UAE 2024 by Digital Stallions UAE in Feb 2024

2023
Most Admired Marketing Leaders by World Marketing Congress in Nov 2023
Global Power Leaders in Marketing & Communications 2023 by White Page International in Mar 2023

2022
Middle East’s Most Influential Marketers of 2022 by Tycoon Success magazine in Nov 2022
FAME Award (Fabulous Achievement in Marketing Excellence) by GCC Business Leader of the Year Awards in Oct 2022

2021
Most Influential Marketing Leader by World Marketing Congress in Nov 2021
Best CMO in Asset Management by Digital Stallions Forum UAE in Feb 2021
Impact Digital Power 100 2020: Digital Leader by Exchange4Media and Impact Magazine in Jan 2021

2020
Marketer of the Decade awarded at The Decade Awards by Inkspell Media in Aug 2020

2019
Most Influential Global Marketing Leader by World Marketing Congress & CMO Asia in Nov 2019
Franklin Templeton High 5 Award for “Exceptional Contribution” in Mar 2019
Recognized in top 100 progressive marketing, CX, sales and service leaders by Oracle in Feb 2019

Pre-2019
DMA Asia Marketing Influencer conferred at the DMA Asia Echo Awards in Sep 2018
Franklin Templeton High 5 Award for “Exceptional Contribution” in Feb 2015
50 Most Talented CMOs of India 2014, World Marketing Congress
WORK EXPERIENCE
Feb 2019 – present: Franklin Templeton Investments (ME) Limited, Dubai
Director – Marketing, CEEMEA (Central & Eastern Europe, Middle East & Africa)
Accountable for building the marketing value proposition, brand and digital presence, and strategic footprint across CEEMEA - a region with assets under management of over US$20bn.
Partnering closely with sales and business to build and nurture a community of well-engaged and highly involved clients across B2B, B2B2C, and institutional.
Maximizing marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs and ensuring business case assessments and measurement of results against established KPIs.
As a core member of the EMEA Marketing leadership team, I lead brand and social strategy for the broader EMEA market.
ACHIEVEMENTS
Pioneered the firm’s biggest ever sponsorship opportunity with the Future Investment Initiative Institute (FII-I) in Jan 2024. This includes a “Strategic Partner” status with multi-year benefits at marquee events across the globe. Negotiated a savings of US$1mn on the deal. 
Partnered with some of the largest and most high-profile conference providers and events in the region to plan and execute opportunities to profile our seniormost global leaders at marquee events including the FII Institute, Ministry of Investment, Saudi Arabia (MISA), DIFC’s Dubai Fintech Summit, ADGM’s Abu Dhabi Finance Week, COP28, etc.
Launched our new brand campaign “Hello Progress” in the Middle East in January 2022 with a hero takeover of the iconic Burj Khalifa – this was the global launch of the campaign, and received excellent feedback from clients and went viral on social including over 600k+ views and 69k+ likes on TikTok (all organic).
Founded an “Always-On Approach” to Social with the use of LinkedIn to build a community of highly engaged clients and prospects, leveraging content on investor education, brand and thought leadership.
Strategized and launched the first ever integrated marketing campaign for the Middle East in 2021, celebrating the completion of 20 years in the region; resulting in an increase in brand consideration post-campaign, as well as increased sales queries and monthly average gross sales.
Feb 2010 – Jan 2019: Franklin Templeton Asset Management (India), Mumbai
   Dec 2016 – Jan 2019: Deputy Head – Marketing
   Feb 2010 – Nov 2016: Assistant Vice President, Marketing
Drove brand strategy, advertising, media planning/budgeting, online/offline campaigns, investor education and acquisition initiatives, and channel partner engagement, including large-scale events and loyalty programs, with a multi-US$mn marketing budget.
Considered a pioneer in the Mutual Fund industry for leading initiatives of gamification, video content, and storytelling to promote investor education and acquisition in the online space.
Significantly enhanced brand awareness through a meaningful approach with multiple impactful campaigns.
ACHIEVEMENTS
Drove industry firsts, including Fundtastic Cup, an online “Play and Learn” gamification concept for Mutual Funds themed on cricket.
Launched the Franklin Templeton Academy, a new online education platform for investors and advisors, revolutionizing the consumption of Mutual Fund content in a simplified “Watch and Learn” manner.
Led ground-breaking integrated marketing campaigns for retail consumers, including Family Solutions, #AskWhatELSS, The Good EMI, Marathon of Life and Reach for Better.
EARLY CAREER
Mar 2008 – Feb 2010: Assistant Vice President, Edelweiss Financial Services, Mumbai, India
Jan 2007 – Mar 2008: Manager - Marketing, Lotus India Asset Management, Mumbai, India
June 2003 – Jan 2007: Marketing & Communications Manager, Aditya Birla Sunlife Mutual Fund, Mumbai, India
June 2002 – May 2003: Group Management Trainee, Aditya Birla Group, Mumbai, India
EDUCATION
Indian Institute of Foreign Trade, New Delhi, India
MBA (International Business), 2002

Professional Diploma in Digital Marketing
NIIT and Digital Marketing Institute, 2014
B. Com (Hons)
Calcutta University, Kolkata, India, 2000



EXECUTIVE EDUCATION
Indian School of Business, Hyderabad, India
MBA (International Business), 2002
Management Development Program, Strategy and Leadership in the Digital Era, 2018
Leadership Development Program, Business Transformation, 2017

Indian Institute of Management, Lucknow, India
Management Development Program, Digital Marketing, 2017
Management Development Program, Sales & Distribution Management Excellence in Indian Markets, 2017

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LANGUAGES KNOWN
English
Hindi
Bengali
Tamil
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